35 team members and loved ones from Keyline Civil Specialist paraded down the streets of Birmingham, on September 24 with 75,000 others to show their support for equality and diversity.
Adorned with colourful helmets and rainbow flags, the Keyline team took part in the parade that made its way from Birmingham’s Centenary Square to the gay village. Those involved danced alongside the dedicated float, which was put together to showcase Keyline’s support for the LQBTQ+ community.
“Pride is a vitally important event that we love being part of,” said Dean Pinner, managing director at Keyline. “It aligns with our core values as a business to ensure all colleagues have the freedom to be their authentic selves. We aim to be a workplace which celebrates, supports, respects and values one another for what we each bring to the team.”
This year’s event was particularly significant as 2022 marks 25 years since the first Birmingham Pride and 50 years since the first Pride took place in the United Kingdom. Keyline’s attendance mirrors wider commitments to diversity and inclusion (D&I) which include the inception of a D&I network and development of a youth board.
“I’m extremely proud of all colleagues for their involvement in creating a more inclusive environment. There is strong evidence of allyship around our business. I am keen to continue this across all areas not only within Keyline, but in the construction industry as a whole. We know we’ve got a way to go, but we’re all committed, and small changes can make a big difference tomorrow. Attending and putting on a float at Birmingham Pride is one of the ways we can be an LGBTQ+ ally and inspire further conversations within our sector.”