Jewson has agreed an ongoing deal with the English Football League (EFL).
The agreement makes Jewson an official EFL Supporter giving them a strong presence across The Sky Bet Championship, League One and Two, and at Wembley for showpiece finals including the Carabao Cup, Papa Johns Trophy and the Sky Bet Play-Off Finals.
Jewson will also have a presence on the EFL website, social media channels and platforms such as iFollow, the online streaming service for EFL fans. In addition to the central partnership with the EFL, Jewson customers will also see the brand at many grounds with its network of 500 branches becoming an official sponsor of 20 individual clubs across each division of the EFL.
In parallel to the EFL partnership, Jewson will launch a girls’ Grassroots football initiative which will see Jewson provide 72 sponsored football kits to girls’ football clubs throughout the UK, helping to support football provision amongst women and girls.
Gareth Drew, Jewson marketing director, said: “As well as tickets, the agreement also gives us access to trophies, player appearances and merchandise. We will be launching a programme of events and incentives to bring our customers and colleagues closer to the action. We know that football is a diverse sport and extremely popular amongst our customers, therefore this partnership is a great fit for our business and will certainly strengthen the Jewson brand.
“This is a landmark national deal for Jewson and we have already had a lot of customers and colleagues commenting on how great it has been to see the brand supporting Clubs across the English pyramid.”
Andrew Cushing, Jewson customer director, added “As we continue to deliver our purpose to give builders and tradespeople everything they need to build more sustainably and more profitably, this partnership will help us reach new customers, as well as build on the all-important relationships with those customers we know well.”
EFL chief commercial officer, Ben Wright, said: “The partnership demonstrates the EFL’s ability to offer local activation on a national scale with almost all of our 72 EFL Clubs in close proximity to a Jewson business. Jewson is planning some great activations to bring the partnership to life and build engagement between customers, staff and the Clubs.
“Jewson is a huge name in the building supplies sector and is a brand that has a reputation for launching innovative schemes to engage the communities around the branches.”