
Häfele UK has partnered with two Computer Aided Design (CAD) platforms, ArtiCAD and WinnerFlex.
The collaboration means kitchen designers can now access Smeg and Samsung major domestic appliances available from Häfele, directly within both platforms – as well as decorative handles via WinnerFlex – with more of the company’s product range set to be added over time.
The integration allows users to generate full kitchen designs with up-to-date product data, detailed parts lists, technical information and quotations. Designs can be linked directly to CRM and quotation tools, helping studios stay organised and commercially focused.
Lee Dicey, chief commercial officer at Häfeleb says: “Both ArtiCAD and WinnerFlex are widely used by independent and multi-site studios so partnering with these market-leading platforms was a natural next step as we continue to grow our support for kitchen designers.
“This capability, combined with our 48-hour delivery turnaround on Smeg and Samsung appliances, really improves the speed and ease at which our customers can move from design to delivery, and capitalise on sales opportunities.”
The partnership with ArtiCAD and WinnerFlex follows the launch of Häfele Rewards for You earlier in 2025 – a new scheme to provide kitchen designers with ongoing support with their projects.
Users of the platform can claim points against their purchases to redeem prizes, which range from chocolate hampers, through to electronic items including smart watches, and even overseas trips.
hafele.co.uk
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