As part of its global initiative, GROHE is driving sustainability based on the 17 UN Sustainable Development Goals. The German Sustainability Awards 2021 honours GROHE’s commitment to resource efficiency within the value chain and the sustainability impact of GROHE Blue. GROHE emphasises that sustainability must be understood as a continuous, never-ending journey.
“We at GROHE have a doer mentality: We don’t talk too much, we basically implement,” is how Thomas Fuhr, Leader Fittings LIXIL International and Co-CEO Grohe AG, describes how sustainability is implemented and translated into concrete action at GROHE in a documentary. The short film is part of the global sustainability and climate protection initiative “50 Sustainability & Climate Leaders”, for which GROHE was elected along with 49 other international companies. As pioneers in their respective industries, the companies portrayed demonstrate how they are actively committed to a sustainable future grounded in the 17 Sustainable Development Goals (SDGs) of the United Nations and, in doing so, inspire others to follow their example. The GROHE brand also uses milestones from its 20-year commitment to sustainability to illustrate the innovative approaches to making sustainability the core of its business activities and how it views this transformation as an economic opportunity. GROHE’s considerable and effective contributions to sustainability along the entire value chain and its product offerings that allow consumers to live sustainably were also recently acknowledged by the jury of the German Sustainability Award, by honouring the brand in the transformation field “Resources” as well as its water system GROHE Blue in the category “Design”.
“Showing appreciation for our efforts by awarding us one of the most important sustainability prizes in Europe honours us to a high degree. At GROHE, everything revolves around the most valuable and, simultaneously, scarcest resource: water. Acting in a way that saves resources and minimises our ecological footprint, therefore, has to be a matter of course for us,” says Thomas Fuhr.