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GROHE UK has announced the appointment of two new hires for its senior leadership positions.
David Nicholls becomes the new leader, UK & Ireland, LIXIL Europe.
Commenting on his appointment, Nicholls said: “I am proud to be joining GROHE at an exciting time for the UK & Ireland business. Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy. Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”
GROHE UK also announced the appointment of Kate Hirst as its new leader, commercial B2B UK, LIXIL Europe.
Hirst joins from Lecico Bathrooms following many successful years in a senior, customer focused-leadership role.
Gael Magda, leader western Europe, LIXIL Europe said: “I am very pleased to welcome David and Kate to the GROHE team and have no doubt they will bring a fresh perspective, renewed energy, and outstanding experience that will steer our strong and defined multi-channel go-to market strategy in the UK.
Nicholls and Hirst both have a proven track record of developing successful and collaborative customer-centric teams in previous businesses which is a core value at GROHE.” GROHE has also bolstered its UK leadership team with further updates.
Lewis Neathey has been promoted to leader, marketing & product management UK, LIXIL Europe, and will now oversee all UK Marketing activity, working directly with the sales and product teams including Hirst and Sanjeev Delipkumar, leader, B2C UK LIXIL EMENA on the development of the organisation’s multi channel strategies.
The leadership announcements come at a key time for GROHE which has several channel-relevant activations coming up in 2025, including presence at InstallerSHOW next month, Screwfix Live in September and HIX in November.
It also follows the launch of the brand’s first UK Design Hub at Islington’s Business Design Centre, which provides a dedicated space for A&D customers to see first-hand the GROHE portfolio.
