Finnforest takes merchant support digital

Finnforest has introduced digital point of sale screens in a trial at 100 builders merchant and timber merchant branches across the UK.

Finnforest takes merchant support digital

The screens will enable merchants to display key timber product information, current promotions and inspiring designs to trade customers.

The digital point of sale screens consist of a unit similar to a digital photo frame that can be used play short promotional videos, showing Finnforest’s range of decking, log cabins and machined softwood and panel products. Using simple image-led technology the videos can be changed according to individual branch promotions.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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