The Builders Merchant Building Index, a joint enterprise between GfK, the Builders Merchants Federation and MRA Marketing, has won the ‘Best Use of Research & Insight’ award at this year’s Construction Marketing Awards.
The index now reaches decision-makers, advisors and influencers; economists; analysts and commentators; and in the past twelve months it has obtained extensive coverage in national and trade media, with over 200 press appearances for BMBI and its panel of experts. Since July 2019, it has been a regular feature of the Government’s Department for Business, Energy and Industrial Strategy (BEIS) monthly construction update.
“The success of BMBI has exceeded all expectations both inside and outside the industry and it’s a credit to MRA,” says John Newcomb, CEO of Builders Merchants Federation.
Mike Rigby, CEO of MRA Marketing adds: “In the last twelve months alone, the report’s print circulation has increased by 56%, with an 85% increase online. LinkedIn followers have gone through the roof, and five new BMBI Experts joined the panel. Best of all, in the words of the CMA judges, it now reaches regularly into the heart of Government at a senior level.
“While the data generated by BMBI – and the reporting of it – is hugely valuable and reveals the trends affecting the industry, the real power of BMBI lies in the quarterly analysis and interpretation of the data by experts, who explain trends, add perspective and give meaning. For building material and product brands, it has become a powerful and extremely cost-effective channel to reach the decision makers who matter.”
BMBI is based on data from GFK’s Builders Merchants Panel, which analyses sales by value from over 80% of the sales of the UK’s generalist builders’ merchants. Thirteen leading industry brands, the BMBI Experts, speaking for their markets, explain trends and issues and add insight and context to the data.
To download the latest BMBI reports, BMBI Expert comments and Round Table debate videos, visit www.bmbi.co.uk.