AWMS invests in team development

Alumasc Water Management Solutions (AWMS) continues to invest in its team with the promotion of Martin Wood to National Key Account Manager, Sophia Jelaca to Area Sales Manager for the central region, and the appointment of Ben Harmar as Area Sales Manager for the South East, South and East London.

Ben, Sophia and Martin join AWMS.
Ben, Sophia and Martin join AWMS.


Wood joined AWMS seven years ago as Area Sales Manager for the central region. His professional and reliable approach led to building strong relationships with customers. In his new role, Martin will look to expand and work closely with AWMS’ current ‘supply and fit’ contractor network. He will also work more closely with main contractors to secure work and increase sales through the supply and fit customers.


Replacing Wood is Sophia Jelaca, who joined AWMS in 2016 as Account Development Manager for its Skyline and Rainwater brands. Sophia’s quick progression to Area Sales Manager is reflected in her clear understanding of AWMS’ business. In her new role Sophia will work closely with Skyline and Rainwater customers, and with the Account Development Managers in the team.


Ben Harmar joins as Area Sales Manager for Alumasc Rainwater and Skyline. Previously Regional Sales Manager for Professional Building Supplies Ltd, Harmar was familiar with AWMS and recommended its products over others because of the recognised level of service and quality. Harmar says: “I’m excited to be able to champion Alumasc’s range and be part of a fantastic team that’s focussed on providing customers with a premium product and premium service”.


The AWMS team works closely with customers to provide a full technical and support service on its extensive range of water management products. For more information or to arrange a meeting call 0808 100 2008 or visit

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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