Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Toolstation’s loyalty programme, Toolstation Club, has hit over one million members, marking a significant milestone in the merchant’s customer engagement strategy.
Since launching in January 2024, there has been a strong and sustained up-take in membership sign-ups to the free-to-join rewards programme.
To celebrate the milestone, Toolstation has launched a new collection of promotions, customer giveaways and product discounts for members, including the chance to win a bespoke work shed built by Simon Bowler and Elwood Enterprises.
Members can also enjoy a free Greggs sausage roll with any Grundfos product purchase, enter into prize draws in partnership with M&S, Love2Shop, Stanley and Milwaukee, and enjoy 10% off all electrical and lighting accessories when bought with cable.
Chris Other, Customer Director for Toolstation said: “We created the Toolstation Club to be the ultimate partner to tradespeople and signing up over one million members is testament to how much it’s benefitting them. We’re proud to be the first stop for so many professionals and will continue with our ambition of offering them great value, convenience and service.”
New customers who sign-up to the Club will be able to enjoy a 5% discount for the entire first month of their membership, with customers that spend £75 or more each month afterwards continuing to benefit from the discount.
