SureCav announces 2020 as a record year for sales and enquiries. The average growth in sales over the last 5 years is 15%. This has accelerated to an 18% average for Autumn/Winter 2020. The forecast y/e figures for 31st January show EBITDA growth over 50% on the previous year.
These positive figures indicate an increasing appetite for the company’s two flagship products SureCav 25 and SureCav 50 as a focus on green construction in the specification and housebuilding sectors increases.
Forecasts for 2021/2022 are positive, indicating this upward trajectory will continue with a predicted increase of 20-30% and further potential of achieving a 100% increase in sales within two years.
However, last year saw the brand make considerable, sweeping investments to strengthen its position and extend its reach. This began with the launch of a new, more intuitive, and targeted website which gives a more incisive picture of the product.
SureCav also signed-up to NBS’ powerful new construction product platform, NBS Source, which will position them front and centre with the whole of the British, Canadian, and Australian specifier audience. So unique are the brand’s products, a new, dedicated Uniclass code had to be developed when the portfolio was brought onto the system.
Commenting on the figures, and looking forward, founder and managing director, Charlie Ayers, says, “When you consider these results against the backdrop of an extremely challenging year, full of uncertainty, one cannot help but be positive. It seems that, with far more time available to consider alternative materials to meet the increasing number of sustainability briefs, fast becoming the norm across all construction projects, built environment professionals are discovering the benefits of SureCav.
“Significantly, once a specifier uses our product, they never go back to the original product it has replaced in the build. We expect this trend to continue and will, accordingly be ramping up sales and marketing activity alongside our new manufacturing partners, Hillbrush, to raise awareness of how SureCav not only improves your bottom line it also helps you do your bit for the environment.”