Overland Shoes debuts Bobcat safety footwear

Overland Shoes, specialists in the design, sourcing and wholesale of branded footwear, has introduced Bobcat Safety Footwear, developed under license from Doosan Bobcat, Inc (Bobcat).

The new range utilises the proprietary Redbacks Cushioning System, which features a unique leaf-spring technology that disperses pressure across the foot, reducing strain across the foot and helping prevent fatigue.

“Comfort is a number one driver in safety footwear purchases. In fact, 70 percent say it is their top priority,” says brand manager, Peter Lawson. “Due to the prolonged standing required for so many jobs, often on hard surfaces, tradespeople are at increased risk of plantar fasciitis which causes severe heel pain.  That’s why we have incorporated Redbacks Cushioning Technology which stops pain before it starts. It’s a powerful differentiator that will drive sales at the trade counter and cut through competitive noise. This isn’t just another boot – it’s a solution customers can’t get anywhere else.”