Shower enclosure brand Lakes has promoted Pete Ward and Richard Hammerton into new roles within its dedicated Specification team.
Pete Ward is now Lakes’ head of specification and will undertake additional duties including leading the day-to-day running of the team and supporting customers and partners. Having joined Lakes in December 2024, his extensive knowledge of both the business and the sector makes him well-placed to help Lakes expand an already high-performing department.
Richard Hammerton, who joined Lakes in July 2025, has now moved into the role of national key account manager. He will be responsible for maximising Lakes’ Buying Group agreements and providing additional support to the Specification team, alongside his current territory responsibilities across retail and specification channels.
Lakes managing director Mike Gahir said “We are so pleased to recognise the excellent progress of Pete and Richard. Their new roles are a testament to their dedication, experience and hard work – especially as they are two of the newer members of the Lakes team.
“These promotions reflect the growing importance of our Specification team and allow us to provide a greater level of support to installers and partners, helping them to deliver better outcomes.”

Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years