JK Timber turns to eCommonsense for fastest web build

The fastest ever eCommerce website implementation is being delivered for JK Timber, a small merchant, to help it fight back against the sales impact of the Covid-19 pandemic.

To help the independent Rugby-based merchant, eCommonSense, the company that builds highly functional websites for builders’ merchants, agreed to deliver a simple solution within four weeks. 

jk timber logo

The pandemic has seen many merchants who rely on offline, more traditional, sales methods struggle as trade increasingly shifts online – a trend that is expected to continue.

Managing director Sam Chhita said: “We are only a small timber merchant based in Rugby with a turnover of around a £1m and had not invested in a class-leading e-commerce solution. So when the pandemic hit, we struggled to cope with orders arriving by email and over the phone. 

“So we needed a solution to be in place quickly that would help us carry on trading efficiently. That is why we contacted eCommonSense who have been brilliant in hearing our story and then putting in place a record-breaking implementation which I think will get us in a great position.”

The solution that eCommonSense provides is used by numerous leading merchants who range in size from £15m turnover up to £130m but can serve merchants of any size. While the fully functional solution integrates into existing back-office systems, the initial implementation for JK Timber will have this functionality added after go-live, as the majority of sales are expected to come from retail customers. They do not need trading accounts with complex pricing. 

Many merchants have been bringing forward their online launches in response to the Covid-19 crisis and the social distancing rules. Going live recently on the eCommonSense platform were the Irish merchants TJ O’Mahony, JT Dove, Colchester’s Collier & Catchpole, Leamington-based Building and Plumbing Supplies and London civils merchant, George Lines, who join their sister company Lords. Also going live in June will be Northern Ireland’s Haldane Fisher who will utilise the deep integration into the Kerridge Babbage ERP system. 

eCommonSense managing director Andy Scothern said: “We are planning to deliver the solution in record time – it will be up and running in just four weeks which is simply amazing. Such extraordinary times though call for extraordinary effort, and we are seeing how merchants are changing their whole business models. During these times, we are happy to support all sizes of business to get a solution that will keep their business healthy and future-proof.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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