Jewson signed as new Lincoln City sponsor

Builders merchant Jewson has signed a new sponsorship agreement with Lincoln City football club, following the club’s promotion to the Sky Bet Championship.

Jewson branded pads will now adorn around 300 seats in the LNER Stadium, while the provision of six season tickets for the Branston Legends Lounge allows the merchant to provide loyal customers with the opportunity to support their local club.

The partnership also comes at an important time for Jewson Lincoln, which has recently received investment to upgrade its facilities. The shop floor and building externals have been rebranded, while the layout has been reorganised to improve customer experience.

Neil Bristow, branch manager for Jewson Lincoln, said: “Lincoln City’s journey over the last decade has been incredibly inspiring and mirrors a lot of what we’re trying to achieve here in the branch. The club has grown the right way through strong leadership, investment in young talent, real community engagement and a shared vision throughout the organisation, and that’s something that resonates strongly with us as a team.

“For us, this is about more than just branding. It’s an opportunity to strengthen relationships with customers, spend time with them socially and reward their loyalty, while supporting a club that means so much to the local community. We hope this is the start of a long-term partnership that continues to grow alongside both the club and our customer base.”