Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Frontline Bathrooms and Smiths Briten have announced the appointment of Hayley Simmons as senior marketing consultant.
In her new part time role, Simmons will focus on reviewing the existing marketing approach before developing a long-term framework that ensures both businesses are positioned to achieve sustained growth.
Managing director of Frontline Bathrooms and Smiths Briten, Darren Allison, says: “Hayley’s arrival marks an important step in our growth journey. Her breadth of experience and proven ability to connect brand strategy with commercial and product insight will give us the tools we need to not only grow, but to do so in a way that is meaningful and sustainable. This is about building solid foundations that allow us to expand our reach, strengthen our relationships with retailers and merchants, and ultimately deliver more for our customers.”
