Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Ariston, the global expert in sustainable water heating and thermal comfort, has appointed Hans Juergen Bahnsen as its new UK and Ireland senior sales manager.
After spending 15 years in various roles at Bosch, Bahnsen brings a wealth of valuable industry experience including technical sales, product sales, as well as also managing technical sales teams, with his most recent role being head of industrial sales for the UK & Ireland.
With his strong technical background, proven sales expertise, and effective people management skills, Bahnsen will lead Ariston’s area sales and pre-sales teams, driving increased sales turnover and improved profitability for the business.
Bahnsen’s previous positions saw him managing long sales cycles, common within multi-million-pound industrial projects, while dealing with multiple stakeholders with various interests. Bringing this knowledge, he is ideally placed to manage Ariston’s sales to provide short-term results as well as a long-term pipeline.
As well as contributing to expanding the business, revising, and optimising processes and having a hands-on field-based role, Bahnsen will focus on both commercial heating businesses and larger domestic businesses.
After studying mechanical and industrial engineering at the Universidad Del Valle de Guatemala, Bahnsen completed an MBA which included a week at Harvard Business School. During this time, he also completed a high-level leadership and strategy course where he developed his robust communication and leadership skills which have seen him through his extensive career.
Edoardo Pauletta D’Anna, UK managing director at Ariston, said: “We’re thrilled to have Bahnsen on board with Ariston. With his background of exceptional experience within the industry, he will play a vital role thanks to his detailed understanding of the specifics of sales, and will be integral throughout all levels of the internal business. Alongside this, Bahnsen will be responsible for communicating with our customers to continue driving the organisation as a market-leader in solutions for climate comfort, water heating and air handling, contributing to Ariston’s growth and profitability.”
