Baxi appoints new strategic accounts manager

Baxi Sammie BatchelderBaxi has appointed Sammie Batchelder as strategic accounts manager, supporting three of Baxi’s largest builders’ merchant customers: City Plumbing, Travis Perkins and Toolstation.

Batchelder joined Baxi in 2015, one of the first to take part in Baxi’s graduate apprenticeship scheme.

“I’ve been very lucky to have experienced the customer journey at every stage with the installer, engineer and end user.” Batchelder says, “I’m looking forward to using this insight, backed by my understanding of the merchant sector, to build closer relationships with our merchant customers.”

“Establishing excellent two-way communication and working together more closely to meet customer needs is absolutely key, particularly at a time when the heating industry is transitioning to cleaner technologies, it’s important we ensure our merchants receive excellent technical support and training to enable them to offer guidance to their customers on the best options and solutions for their next project.”

The move is part of Baxi’s strategy to support the merchant sector as government targets look to increase installation of low carbon and efficient heating for retrofit and new homes.

About Oliver Stanley

Assistant Editor, Builders Merchants Journal - BMJ

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