WernerCo rebrands as ProDriven

Ladder and access solutions provider WernerCo is rebranding with immediate effect as ProDriven Global Brands, the better to reflect its growth strategy serving the professional construction, industrial and automotive industries.

Justin White, managing director at ProDriven Global Brands for the UK, says: “The name change reflects a significant transformation for our company. Starting life as a safe access brand in North America, the company has continued to grow the WernerCo brand into a variety of industries worldwide. The new strategic name change reflects our ongoing commitment to innovation, growth, and a diversified product and brand portfolio.

“As the Werner brand has expanded and gained market share, internationally we have built a company with a collection of brands that are longstanding leaders in their respective industries, most notably, BoSS and Zarges. The name ProDriven Global Brands reinforces the fact that as a company we are prepared for the next phase of growth.

“The name ProDriven Global Brands clearly defines the audience it serves and represents the company’s drive to continue to deliver safe solutions built with the end user in mind. The  change will not impact any of its associated brands, their product offerings, or any business partnerships. ProDriven Global Brands will continue to provide customers and end users with the same best-in-class products and highest standards of quality and service that customers have come to expect.”