Crown paints partners with decorators for ‘Looks Like’ campaign

Crown Paints has partnered with professional painters and decorators to front its new ‘Looks like…’ campaign.

The trade campaign features decorators at work: Mica Hill of Drip Decorating and Lewis Coomber of L.C.Painters, alongside On The Tools content creators Russell Payne, founder of The Talking Tradesman, and Aimee Stanton a multi-skilled tradesperson based in Morecambe.

The creative follows decorators through their projects, showing both process and craft before revealing the finished space with a ‘Looks like…’ moment that connects the result to the people who made it happen.

Head of trade marketing at Crown Paints, Claire Fenton,  said: “These are decorators who know Crown products inside out and are proud to represent us. Our trade campaign, ‘Looks like…’ meets the trade in their world of unfinished spaces and works in progress – the reality of the trade.

“Our content reflects the real environments and experiences behind the spaces decorators create. This is about us standing alongside the painting and decorating community, and demonstrating that Crown Trade delivers a professional finish first time, every time.”

The campaign will run across YouTube and social media from 1 April 2026, working with members of its Crown Trade Panel, alongside On The Tools content creators, to showcase trade expertise.