Swift appointed as managing director of ForgeFix

Paul Swift has been appointed as managing director of ForgeFix. Swift joins ForgeFix from Tyman PLC where he was head of sales at Zoo Hardware.

Paul Swift said: “I am extremely excited to have been appointed as the Managing Director of ForgeFix, with its very successful record of developing strong brands within the fixings and construction market and I want to build on this.”

“In this ever-competitive market, the ability to develop and bring to market new products as quickly as possible is key and Forgefix has always done this well.”

Paul Swift added: “As we come out of the Covid pandemic, we need to learn from the many new ways we have found to work, as well as consider the changes in customer buying habits and patterns. IT systems will be central to this and we plan to invest in new systems and ways of interacting with our customers.”