Stanley Black & Decker has announced a global partnership with Spanish football giants Barcelona.
The agreement will see its power tool, hand tool and security brands, STANLEY, BLACK+DECKER, DeWALT and FACOM, advertise through LED advertising boards during the club’s matches, as well as exposure on Barca TV, the club’s website and social media platforms.
Scott Bannell, VP brand management & licensing at Stanley Black & Decker, said: “This partnership with FC Barcelona demonstrates our continued investment and ongoing commitment to sport in general, and to the world of football in particular. It provides the perfect stage to highlight Stanley Black & Decker’s brand portfolio and engage with our customers by delivering exciting content and promotions across all global markets.
“The agreement allows the STANLEY, BLACK+DECKER, DeWALT and FACOM brands to work on co-branded promotional items and campaigns with FC Barcelona, taking in everything from match tickets, signed merchandise and ‘meet & greets’ with players, to VIP travel experiences, personalised applications and mobile content. ”