Sirius Approved Members Meeting at Whirlpool HQ, Peterborough

Major buying group in the electrical appliance and kitchen retail industry, Sirius Buying Group, heldIMG 2579 HRa another successful members meeting, hosted by long-standing Approved Supplier Hotpoint, at Whirlpool UK Appliances headquarters, Peterborough in July 2018.


The purpose of this all day event was to provide an in-depth review of the Hotpoint and Indesit brands for the key Sirius Members in attendance. Hotpoint, took great pleasure in presenting its plans for the group and its respective members, including details of all ongoing and future ‘member exclusive’ opportunities and support.


A comprehensive overview of Hotpoint and Indesit’s new and existing products were high on the agenda, with a host of working displays and gourmet-style demonstrations.


Creating a true-to-life culinary experience, Whirlpool UK took the time to highlight its newly launched Built-in Appliance Collection by Hotpoint, which is endorsed by celebrity chef and restaurateur, Jamie Oliver. Providing a unique preview of the exclusive promotions in place for Approved Members to Sirius, Hotpoint impressed upon improved productivity, areas of growth, stock availability and in the long run, increased market share for its network of core retailers.IMG 2587 HRb


Group Account Manager at Whirlpool explained “It was a pleasure to host the recent Sirius members meeting at our World of Whirlpool in Peterborough, showcasing our new product innovations and brand strategies. The day also gave us the opportunity to thank the attending members for their continued support, and discuss mutually beneficial group and member opportunities.”


Steve Jones, Commercial Director of Sirius Buying Group says “The Hotpoint and Indesit brand creates massive endorsement for the group, especially being ranked as one of our highest profile brand Approved Suppliers for our Members. Being involved with tailored manufacturer opportunities like this, our members can gain full access to product portfolios, exclusive promotions and structured training of existing and exclusive product lines to enhance ordering and fulfilment.’’


Steve continues “Our group aim is to help increase the rebates for each member and to have a dedicated brand focused Members Meeting is another example of our result-driven approach. We have worked hard to generate a variety of Member & Supplier Roadshows throughout 2018 and this continued support our members give to our suppliers is the foundation behind these events. Thank you – we couldn’t do it without you!”


For further information about the group, its products & services or to become a Sirius member or ‘Approved Supplier’ then please contact:

 Steve Jones, Commercial Director, Sirius Buying Group

Email, call 07590 822 056 or visit

About Elizabeth Jordan

I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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