SIG Roofing concludes 2026 roadshow series

Specialist merchant SIG Roofing has concluded its 2026 Roadshow series.

The annual SIG Roofing Roadshow brings together teams from across the business at three venues; Birmingham on February 4, Windsor on February 10, and Waltham Abbey on February 12; and provides a forum for the company to reflect on the previous year’s performance, and align on best practice for the year ahead.

This year’s sessions brought together over 300 colleagues, sharing practical ideas and case studies designed to support customers more effectively, including expanding solar PV and industrial roofing solutions, investing in training to enhance technical knowledge and the range of value-added tools they have to offer, like their “One Warranty” assurance scheme.

The days began with managing director Chris Lodge reviewing the business’s 2025 performance and outlining how SIG Roofing will continue to strengthen its customer proposition in 2026. Discussions centred on identifying local market opportunities and expanding the product offering.

After lunch, teams took part in a Crystal Maze challenge featuring collaborative tasks designed to reinforce the importance of teamwork. The evening then concluded with celebratory awards recognising individuals and branches achievements, alongside a Big Fat Roofing Quiz and a talk from Gavin Crane, CEO of their charity partner, Band of Builders, who shared highlights of the projects completed in 2025 with support from SIG Roofing through fundraising, material donations and colleague volunteering hours.

Chris Lodge commented: “Our customers remain at the heart of every decision we make. By investing in our people, our tools and our partnerships, we’re ensuring that roofing contractors across the UK receive the breadth and depth of products, expertise and service they need to succeed. With another successful roadshow series complete, we’re ready to build on this momentum and deliver even greater value in 2026.”