MRA Marketing strengthens its research division

MRA Research, which focuses on market and customer insight in the building materials and construction markets and is the specialist research division of MRA Marketing, has recently boosted its team with the appointment of a Research Development Manager, Anna Eriksson.

Anna has worked in market research and insight since 2003, and has joined MRA from a market research agency that specialises in the construction and home improvement sectors. In her most recent role she was responsible for driving research growth and revenue through marketing, lead generation, PR and strategic partnerships. Anna also has over 5 years’ experience of managing and delivering market research projects and researching, writing and editing market reports and articles.

MRA Research – known as Rigby Research before its recent rebrand – is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets. Services it offers include customer satisfaction surveys, brand mapping & positioning, competitive advantage surveys & competitor reviews, new product development & concept testing, advertising & messaging research, product usage surveys, decision maker research and market tracking.

MRA also set up and has been managing the award-winning monthly Builders Merchant Building Index (BMBI) report since 2015 in partnership with GfK and the Builders Merchants Federation.

Managing Director, Lucia Di Stazio, comments: “2018 was a very successful year for MRA Marketing – we’ve continued to grow and as a result have been able to expand the team across the business.

“Research is the foundation of our integrated strategic PR & marketing programmes, so it’s particularly pleasing to see the research division being strengthened with new appointments. We are progressing some exciting ideas on behalf of both new and existing clients, and look forward to continued growth in 2019.”