Lafarge Plasterboard rebrands as Siniat

Plasterboard manufacturer Lafarge Plasterboard has changed its name to Siniat, following its acquisition by the Etex group.

Etex bought the company in November 2011 and the new name takes effect on October 1.

The rebrand will include new packaging and literature for end users, merchants and specifiers, and a new website.

Siniat managing director Jean-Michel Desmoutier said: “In choosing a new name for the business we wanted to move away from a functional description focused purely on products, to one that captures our commercial ambitions for the future and our commitments to customers.

“We have a strong heritage as Lafarge Plasterboard, but we needed a new name that has no existing associations so that it can develop over time to reflect our growing aspirations”.

The GTEC product and systems range, which offers a complete drylining solution including performance boards, metal frame, fixings and finishings, will remain at the heart of the Siniat offer.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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