Keyline extends Prostate Cancer charity deal for five years

Civils & drainage merchant Keyline, is extending its existing corporate partnership with Prostate Cancer UK by five years.

Keyline has been working in partnership with Prostate Cancer UK since 2009 and hosts a number of regional and national fundraisers every year to raise awareness and funds for the cause. Keyline’s Annual Rally is the main focal point of this and in its 9th year raised over £1m, from the Rally alone.

Will Bywater, corporate partnerships manager at Prostate Cancer UK said: “Keyline has been an incredible partner over the past nine years and we can’t thank them enough for the awareness and funds they have raised. We’re absolutely thrilled they have agreed to extend their support for a further five years. Prostate cancer kills one man every 45 minutes – a shocking statistic. It’s vital that we are spreading as much awareness about the disease and encouraging men to take note of their health. Keyline’s support over the past nine years has helped us do just that, and we’re excited to continue our partnership with Keyline to achieve our goal of stopping prostate cancer being a killer.”

The better to understand how its support for the charity has resonated with its own employees, Keyline surveyed staff and found that some 82 per cent said that Keyline’s work with PCUK has helped them gauge a better understanding of the cancer.  In addition to this, a shocking 41 per cent stated that prior to joining Keyline, they were not aware of prostate cancer and its effects.

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The Keyline Rally is the mainstay of the merchant’s support for the Prostate Cancer charity

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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