Huws Gray gets re-brand on the road

Builders merchant group Huws Gray Building Supplies & Solutions, has unveiled the first of its newly branded lorries, as part of the phased rollout of the company’s refreshed visual identity.

First introduced in August alongside the PGMOL sponsorship, the new branding has already been rolled out across digital platforms and most customer touchpoints. Now, with the first vehicle hitting the road, the brand is being brought to life in branches and across the company’s network.

new lorry branding

The Sandy branch will be the first to put the updated vehicle into service, with a phased rollout of the new design across the national fleet to follow. Each lorry will carry refreshed branding, reinforcing the company’s professional image and consistent service, from local deliveries to large-scale projects.

“The launch of our first newly rebranded lorry marks a significant step forward in strengthening our brand presence across the UK.,” said Daksh Gupta, Chief Executive Officer, at Huws Gray Group. “We recognise the power of visibility — our fleet serves as a network of mobile billboards, carrying our identity into the towns, cities, and rural communities where we operate.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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