Bullard to front Jewson landscaping campaign

Footballer and TV personality Jimmy Bullard is set to front a new landscaping campaign by Jewson.

The former Fulham FC, Hull City and Ipswich Town player will portray a high-energy landscaping ‘coach’, set out to show employees, trade customers and aspiring DIY landscapers that with Jewson products and services, landscaping is made easier, ‘because the job’s ‘ard enough”.

Throughout the spring and summer, Jewson will offer customers a variety of promotions on its landscaping range, including the Dallas, Verona and Nordic porcelain tiles from its exclusive Terralis range; a new own-brand product lines including top soil, bark, mulch, compost and grade wood chippings. New composite decking products are also available as a low-maintenance alternative to timber decking.

There will also be landscaping themed activities in branch in line with key sporting events including The Masters and the World Cup.

Marketing director for STARK UK, Jewson’s parent company, Tessa Viller, said: “Landscaping is one of the toughest, most hands-on trades out there, and at Jewson we’re proud to partner those who put the work in every single day. Our aim is to make life easier for those customers by being the go-to destination for landscaping materials.

“Jimmy’s energy, credibility and down-to-earth approach make him the perfect fit as our landscaping ambassador. He’s a true champion of the Jewson colleagues who sit at the heart of our branches, playing a vital role in helping them win more work, more often. It’s great to have him on board!”