Beko takes to TV with ad campaign

Kitchen appliances Beko has returned to UK TV screens with a consumer campaign designed to boost brand awareness and promote sales.

Beko takes to TV with ad campaign

Featuring the voice of actress Caroline Quentin; the 30-second ad is set in a typical family kitchen and highlights the features and buyer appeal of Beko’s 9kg Excellence washing machine. These include its 39-minute quick wash cycle and extra large chrome porthole door for easy loading and unloading.

The primetime national TV campaign, which will run throughout March until 15th April, will include a weekend appearance during ITV1’s Dancing on Ice which attracts a mass audience of family viewers.

One in five households now owns a Beko washing machine, making Beko the number one washing machine brand in the UK (according to GFK research).

The ad’s end frame focuses on the Excellence washing machine, followed by the brand logo and an invitation to visit the newly re-vamped website –

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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