Aico’s ‘Test it Tuesday’ Campaign encourages alarm testing

4724 Test it tuesdays 01Aico Ltd., the market leader in residential Fire and Carbon Monoxide (CO) Alarms in the UK, has launched the ‘Test it Tuesday’ campaign to encourage people to test their alarms weekly.  A short, attention catching video is at the heart of the campaign which has been shared across social media platforms including LinkedIn, Twitter, Facebook and Instagram.


Smoke and CO Alarms need very little maintenance and most now last for ten years.  The one thing that it is vital to do with an alarm is to regularly test it to make sure it’s working.  A simple press of the test button on the alarm will show you instantly and could save lives. 


Neal Hooper, Managing Director of Aico, comments on Aico’s new ‘Test it Tuesday’ campaign: “We produce quality Smoke and CO Alarms, but no matter what brand of alarm you have it’s important to test them.  ‘Test it Tuesday’ is an easy to remember phrase and the upbeat, concise video really drives the message home: test your alarms every week to ensure all components of the alarm are working.”


An Ei company, Aico is the market leader in residential fire and CO protection in the UK. All alarms are designed and built in Ireland specifically to meet the UK standards and regulations. For more information please go to or contact Aico on 01691 664100 or

About Elizabeth Jordan

I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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