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Top hockey club wins EH Smith sponsorship

EH Smith Builders’ Merchants have signed a title sponsorship deal with University of Birmingham’s Hockey Club, one of the best performing clubs in the UK.

Top hockey club wins EH Smith sponsorship

The Ladies first team is currently top of the Premier Division, Ladies Investec Women’s Hockey League, and boasts international players and several members of Team GB, including England Under 21 player, Hannah Martin, and Lily Owsley, who was voted the International Hockey Federation’s ‘Rising Star of the Year’ in January. EH Smith is sponsoring eight high calibre teams as part of the club.

The two-season deal will see the teams wearing EH Smith-branded kit and the Builders Merchants are also providing banners at home ground pitches and mugs for visitors to enjoy a builders brew.

EH Smith’s commercial director, Darren Moles said: “This is the perfect partnership for us. The University of Birmingham is surrounded by our branches – from Stourbridge in the west and Solihull in the East to Harborne, our newest branch, which is just minutes away.

“We are hoping to inspire our employees through opportunities to get them together with the players, so they can understand what a winning mindset can do in business as well as sport.”

Club coach, Phil Gooderham said: “We believe we have a real partner in EH Smith. For us this sponsorship represents the opportunity to support our players in their game through the best coaching and resources we can access. It’s also fantastic to have such a practical sponsor that can guide and advise us on how we maintain and develop the club’s grounds and facilities.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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