Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The Rainy Day Trust’s Mad March Million challenge has broken its headline target with 2 weeks remaining.
The sector-wide movement challenge, delivered in partnership with workplace wellbeing specialists Wellbeing People, launched on March 1 2026, encouraging participants to commit to just 10 minutes of extra movement every day throughout the month.
The collective goal of 1 million steps, was reached on Day 18, with participation and engagement continuing to grow.
Companies taking part include Toolbank, IRSAP UK, the Builders Merchants Federation (BMF), NBG, Horwood, AkzoNobel, and a number of BIRA members, alongside teams from the Rainy Day Trust itself.
Chief executive officer of the Rainy Day Trust, Anna Skeats, said: “Mad March Million has exceeded every expectation we had for it, not just in the numbers, but in what it has revealed about the character of our sector. These are people who show up. For their customers, for their teams, and now, through this campaign, for themselves and for each other.”
“The Donations raised through Mad March Million go directly to supporting colleagues across our sector who are navigating real crisis, sudden illness, financial hardship, bereavement, moments when they don’t know which way to turn. The Rainy Day Trust has been there for those moments for 182 years. This campaign helps us stay there.”
The challenge continues until 31st March.
