Teka takes on Real Madrid sponsorship

Electrical appliance manufacturer Teka has become the new primary sponsor of the Real Madrid Basketball team.

Teka takes on Real Madrid sponsorship

Real Madrid president Florentino Pérez and Teka’s president Arturo Baldasano have signed an agreement that will bind them for the next three seasons.

Teka’s trademark will appear exclusively on the front and on the back of the game t-shirts, as well as on the kit and on the training and leisure wear of all the white team’s basketball categories.

It will also have a prominent place on the Club’s main advertising vehicles and on the regular playing court of Madrid’s Sports Arena.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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