Tag Archives: Frontline Bathrooms

Bathroom distributor Frontline Bathrooms has expanded its brassware portfolio with the launch of the Mineral Flute collection, a new range of textured taps and fittings. The collection is characterised by a fluted brass body that introduces texture directly into the casting of the tap. The range includes basin mixers, wall-mounted …

Manufacturer Frontline Bathrooms has completed a full rebrand of its exclusive Aqua product range. Aqua has been re-introduced with a new logo, updated typography and a contemporary colour palette, supported by a redesigned 404-page A4 brochure format and packaging which prioritises clarity, clean imagery and easily navigable product information. A next-day …

Frontline Bathrooms and Smiths Briten have introduced a new Cisco Webex telephone system for customers across both businesses. The upgrade forms part of an ongoing programme to strengthen service performance, with improved call handling, faster response times, and better visibility of customer touchpoints. Both companies now operate from the same …

Frontline Bathrooms and Smiths Briten have appointed Anica Beet as special projects manager, a newly created role designed to support the companies’ continued growth plans. Working across both businesses, Beet will bring her experience and insight to support marketing and sales initiatives. Group managing director, Darren Allison, says: “Anica is …

Frontline Bathrooms has expanded its Aqua Range with the launch of the Ophelia, a freestanding bath that combines sculptural elegance with comfort for modern bathroom design. Available in a choice of Timeless White or Dramatic Black, Ophelia is designed for a variety of bathroom schemes from contemporary urban spaces to …

Frontline Bathrooms and Smiths Briten have announced the appointment of Hayley Simmons as senior marketing consultant. In her new part time role, Simmons will focus on reviewing the existing marketing approach before developing a long-term framework that ensures both businesses are positioned to achieve sustained growth. Managing director of Frontline …