Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Over the past few years, the Stelrad training van has become a familiar sight at heating and plumbing merchants premises up and down the country. It has made its way from venue to venue to interact with installers and merchant staff.
The training van has been designed to allow the Stelrad Brand Specialists team to utilise the facility at virtually any branch of any merchant in the UK, with visitors introduced to radiators from the Vita Series, the Softline Series or the Henrad range. The van includes 13 radiators mounted inside allowing installers and merchant staff to get close to almost the full range. Stelrad will even be joining forces with Danfoss during September to mount joint events in some areas.
“The training van is now ready for use anywhere in the UK and it’s a great training tool, allowing installers and merchant staff to get up close and personal with our wide range of radiators,” said marketing communications manager, Sarah Baker. “Installers can see and touch the actual radiators they are being offered by their merchant and get information for every product they see from the Brand Specialist. It’s a simple approach but makes the visits to the merchants so much more worthwhile – product training and familiarity is available on tap at every stop the van makes up and down the country!”
