Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Plasterboard manufacturer Siniat has launched a new in-store promotion, giving merchants and their customers a chance of prizes.
The promotion, which is open to builders’ merchants across the UK, challenges each participating branch to create the most impressive in-store point of sale display using a choice of Purple Reign branded merchandise, ranging from pop-up banners to posters.
Each week, Siniat chooses the store with the best display to be the reigning champion, and delivers boxes of pizzas as a Friday treat for the in-store team.
In addition, merchant customers also have a chance of winning from a royal choice of prizes with the ‘Purple Ticket’ scratch card competition. Prizes range from Siniat branded merchandise, a ‘Nintendo Switch 2’, an ‘iPad 11’, experience days and more.
Customers can enter the competition by purchasing Siniat products in-store from participating merchants. Every transaction automatically comes with a ‘Purple Ticket’ scratch card and the chance to win a prize.
The in-store promotion forms part of Siniat’s ‘Purple Reign’ initiative highlighting the company’s commitment to delivering excellent levels of customer service, expert technical support, innovative design solutions, and meaningful collaboration with partners.
Andy Mudie, head of marketing at Etex Building Performance, said: ‘The landscape of UK construction is shifting and becoming increasingly more complex. We’re seeing more and more purple buildings mark the skylines across the UK and we wanted to pay back those customers who consistently choose Siniat products. Through this promotion we’re acknowledging and rewarding that loyalty.
“At Siniat we’re really proud to offer a service that sets us apart. We’re leading by example, fulfilling ambitious supply levels of products made in the UK and providing support to all our customers. This is exactly what Purple Reign is all about. Builders’ merchants and the tradespeople who buy our products from them are a vital part of our customer eco-system, so what better way to show our appreciation than offering the chance to win a host of prizes or a slice of pizza!”
The Purple Reign in-store promotion runs for the rest of the year.
Merchants can order their Purple Reign point of sale packs from here: https://www.siniat.co.uk/en-gb/uk/purple-reign/pos-request/
