Roughneck drives new standards of service

Olympia Tools has proved its commitment to stockist support by launching a brand new mobile showroom for the Roughneck brand of hand tools and workwear the company distributes.

Roughneck drives new standards of service

The specially customised, uniquely branded vehicle will enable customers to get hands on with and to buy from an ever-growing range of Roughneck products – and all without having to leave the comfort and the convenience of their own premises.

Olympia Tools also plans to use the new mobile showroom to bolster and add an extra dimension to its appearances at various trade shows and exhibitions.

John Bramwell, managing director at Olympia Tools, said: “As a business, Olympia Tools remains 100% focused on continued innovation. This commitment manifests itself not only in our Roughneck product range but also in the way we sell those products and in the support we offer our customers. The introduction of our new mobile showroom fully reflects that.”

For the foreseeable future, the new mobile showroom will be touring both the UK and Ireland in order to ensure as many stockists as possible are able to discover the benefits of the Roughneck commitment to providing ‘tough tools for a tough world’.

Aside from displaying various products including both new additions to the range and perennial favourites, the new mobile showroom will also allow visitors to benefit from an on-going programme of carefully chosen special offers.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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