Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Salamander Pumps is promoting their latest incentive scheme which rewards installers who choose pumps from their range of brass, shower-specific whole-house and mains boosting pumps.
The loyalty scheme is part of Salamander’s long term commitment to developing a two-way partnership between itself and installers, which includes training, support and a technical advice helpline.
It forms part of Salamander’s ‘Added Benefits’ campaign, which launched in January and is designed to cement its position as the ‘plumber’s partner’ and a manufacturer which listens to feedback and puts the installer at the heart of everything it does.
Installers who sign up to the incentive scheme will receive a certain level of points depending on which pump model is purchased, with every point going towards vouchers that can be spent online or at high street stores. Installers can also double their points when they buy from selected participating merchants.
Those who sign up online at www.salamanderaddedbenefits.co.uk between February 17 and April 17 receive 10 free points, and can double their points for all pumps registered in that time period.
As well as the rewards scheme, other elements of the ‘Added Benefits’ campaign include highlighting the advantages of joining Salamander’s Plumbers Network which gives installers access to sales leads, and taking advantage of its PumpWise telephone support team who offer advice on the right choice of pump and answer technical queries.
Chris Vallance, sales and marketing director at Salamander Pumps says: “Installers are at the heart of our business, and this is our way of saying thank you to them for continuing to choose our products, and to keep choosing them.
“Our loyalty scheme was developed on the back of feedback from installers about what influences their buying choices, from incentives through to levels of technical support.
“We have made the points rewards system simple and straightforward to collect and redeem, so installers can choose their own reward from the list of retailers taking part. All they need to do is complete the quick and easy online sign up to start collecting their points. It’s as simple as that, and with as little as two purchases, they could qualify for a voucher.
“We see it as a great way to reward and engage with installers, and another step in our journey to provide them with the high levels of customer support to help them keep their own customers happy and grow their business.”
