Norbord relaunches AZT safety campaign

Wood panel manufacturer Norbord has rebranded its Accidents – Zero Tolerance (AZT) safety campaign to remind employees of the importance of safety.

Norbord relaunches AZT safety campaign

The campaign was initially launched at the three Norbord plants in the UK in 2007, but the company believed that a refreshing look of AZT was needed.

Marketing manager, Linda Hovord, said: “We felt that the old AZT branding was losing its impact as a visual reminder to promote safety and a new look was needed. When we decided to refresh the campaign, we also wanted to design in elements that would actively engage colleagues to ensure safety concerns are always top of mind.”

The campaign aligns messages on the posters more closely to Norbord expectations while they encourage employees to learn more by directing them to the new online safety awareness website.

Also, to encourage a bit of friendly team competition, the campaign includes a reward section. Employees can earn points for both themselves and their teams by completing various safety-related actions, such as being involved in safety inspections or completing near miss reports. These points, when they reach six, 18 or 30, can be redeemed for a wide selection of safety or leisure items.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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