Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Keylite Roof Windows have launched a UK competition to help merchants sell Keylite Windows across the counter.
It is based on a club concept, and once signed up; members earn entries into a monthly draw every month until November 2015. The more windows the merchant sells the greater chance they have of winning.
The competition kicks off in May with a bumper prize of a VIP experience for 2 at the British Grand Prix in July and a runner up prize of Red Letter Day vouchers for a selection of lucky winners. Prizes will vary every month.
“We are thrilled to launch our new Vantage Promotion’ said Managing Director John Duffin. ‘Our aim is to promote sales growth at the counter by increasing awareness of our unique selling points and rewarding merchant staff when they sell Keylite products. Our club concept will deliver long term margin gains for the merchant, unlike other promotions which offer only temporary inducements to the consumer.”
