Civils merchant, Keyline Civils Specialist, has strengthened its senior leadership team, with the appointment of David Rudd as national sales director, Chris Woollard as commercial director, Jon Pitman as finance director and Vicki Evans in a new dedicated role as head of human resources.
Rudd was most recently regional sales manager at Travis Perkins and has worked previously at Keyline in branch leadership positions for a number of years. He said: “I see this as a fantastic opportunity to build upon Keyline’s customer proposition. I am looking forward to working with my colleagues to create strong business growth and positive results, by applying a customer-centric approach.”
Woollard joins the team from CCF, where he was also commercial director. He said: “Everything that we do starts and ends with our customer. I’m excited to collaborate with our supplier partners to build new strategies and meaningful relationships that make Keyline the first choice for supply, whilst ensuring our customers remain totally satisfied with our service and product offering.”
Pitman’s previous role was head of commercial finance at Wickes, and he will be using his experience to building a strong finance roadmap that will enable Keyline to continue meet its strategic growth objectives. He said: “I look forward to taking a hands on approach to shaping the roadmap for Keyline and working with my fellow colleagues, customers and suppliers to help grow and develop the business so that it is always the first choice for civils specialists.”
With more than 25 years of experience in the field of human resources, Evans will provide dedicated HR support ensuring the business is equipped with the talent to grow the business and an environment in which to thrive.
Keyline managing director, Dean Pinner, said: “I’m delighted to welcome our new colleagues to the senior leadership team. It’s an exciting time for Keyline as we look to enrich the business with renewed focus on our colleagues, customers and suppliers. I am confident in the valuable experience and perspectives that Dave, Chris, Vicki and Jon bring in each of their disciplines to drive Keyline forward, for the benefit and success of both the company and our customers.”
Vicki Evans, said: “Our colleagues are our most important asset in helping the business achieve its growth plans. There is a fantastic level of expertise, experience and knowledge in the business that I am keen to build on, to create an inclusive environment for our colleagues and provide the best service to our customers.”