Ideal Bathrooms takes on Showerlux brand

Shower enclosure brand Showerlux will now be available via distributor Ideal Bathrooms.

Showerlux’s UK operation was closed by its parent company Duscholux last month.

The exclusive distribution agreement sees Ideal Bathrooms supplied by Duscholux.

Ideal Bathrooms commercial director Danielle Lillis said that, in effect, Ideal Bathrooms will perform the same function as Showerlux UK did, as all its products were made by Duscholux.

The distribution agreement includes a review of price points and customer discounts, which will be realigned to be competitive and to offer improved margins.

Ideal Bathrooms managing director, John Bagshaw said: “Whilst the loss of any bathroom company is unfortunate, we recognised that this is a fantastic opportunity for Ideal bathrooms to form a new supplier partnership by strategically aligning the two businesses.

“This is a big move for us, providing us with a major opportunity to add a very strong showering brand to our existing product portfolio. We will be investing heavily in stock and marketing to ensure the Showerlux future is a bright one.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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