Ideal Bathrooms’ Race to Dubai

For the fifth year, Ideal Bathrooms has launched its annual customer incentive, offering bathroom retailers the chance to win a VIP trip.

After four successful races, which have seen over 350 winners travel the world, from Mauritius to Cape Town and Thailand, the ingenious bathroom distributor has announced that to celebrate the fifth anniversary, the winners will return to the first race destination; the vibrant city of Dubai.

Race to Dubai, which is sponsored by a number of bathroom industry leaders including Ideal Standard, Roca, April and Bayswater, offers a luxurious break with towering, ultramodern architecture and a dynamic nightlife scene.

Bathroom retailers and merchants who complete their race will enjoy four days of VIP treatment and unforgettable experiences in what has been dubbed the richest city in the world.

Racers will be given a unique sales target and every order will take them one step closer to the finish line and the exclusive prize.

The race has started and will end on December 20th 2019, by which time customers need to have reached their target in order to secure their place and join the Idealists on a four-day break in the Arabian sunshine.

A previous winner of Ideal Bathrooms’ 2015 Race to Dubai said: “It is a city you have to really see to believe and the places we experienced as part of this amazing trip were definitely Dubai’s finest.”

Ideal Bathrooms’ Commercial Director Danielle Lillis said: “The race is returning to the ever-changing city of Dubai and it’s going to be a great way to celebrate the fifth anniversary of the incentive. Everyone who hits their unique sales target will be there to celebrate with us in the famous Ideal style. Make sure you register to avoid missing out!”

Retailers that would like to register for this trip of a lifetime should visit

Registration closes on March 31st, 2019.

For more information about Ideal Bathrooms visit or contact 0800 634 2600.

Twitter: @idealbathrooms

About Elizabeth Jordan

I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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