Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Grundfos, the water pump manufacturer, has centralised its product information across all platforms in partnership with Akeneo, a provider of Product Information Management (PIM) solutions.
The new structure gives Grundfos greater control over how its brand is represented by third-party wholesalers. Through the provision of centralised data, Grundfos ensures that accurate and approved information is available to third parties, providing a consistent experience for consumers.
Artificial intelligence is also playing a growing role in the company’s product data. With more than 350,000 SKUs in the Akeneo system, and the same number of product translations to maintain, the business also utilises Akeneo’s AI-powered tools to auto-generate titles and descriptions.
Justin Thomas, VP sales EMEA North at Akeneo commented: “Grundfos is an example of the complexity of maintaining product experience across a large multinational business. Not only does Akeneo allow them to centralise product data, eliminate redundant manual processes, and ensure consistency across every touchpoint, it is a fundamental tool in the maintenance of brand integrity across all its internal and external consumer touchpoints.”
