GROHE goes ZERO:

Shower and kitchen fittings manufacturer GROHE has now achieved carbon-neutral production, a pivotal milestone in its long-term commitment to sustainability.

“The initiative ties in seamlessly with the numerous measures in our plants that promote the reduction of the carbon footprint and conserve resources. We are very proud to be a pioneer in our industry with GROHE goes ZERO,” says Thomas Fuhr, COO Fittings LIXIL International and CEO of Grohe AG. “And we are directly aiming for the next step: by the end of 2021 we want to make all our sales offices worldwide climate-neutral.”
The initiative also contributes to a central goal of parent company LIXIL’s sustainability strategy, of which GROHE has been a part of since 2014: by 2050, achieve net-zero carbon emissions from housing and lifestyle solutions as well as operations.

In order to achieve its goal of carbon-neutral production, GROHE has been using green electricity since July 2019 at all five LIXIL EMENA production sites, which produce exclusively for the global brand, and in the German logistics centres. In addition, the brand is investing in solar technology, combined heat and power plants, and innovative manufacturing processes such as 3D metal-printing that save materials to ensure they are creating a value chain that conserves resources. In addition, its state-of-the-art dedicated testing laboratory in Hemer coupled with increased recycling of materials is also helping contribute to the steady reduction of its carbon footprint. As a result, GROHE has been able to reduce its greenhouse gas emissions by around 40% since the introduction of its 2014 sustainability programme, while at the same time increasing its energy efficiency by 24%. As a result, the original targets of 20% respectively by 2021 have been significantly exceeded ahead of schedule.