Dulux Decorator Centre rolls out new store format

Dulux Decorator Centre has launched a new store format to offer greater speed and flexibility for busy customers.

Dulux Decorator Centre currently has four stores in the new format, with the centre placing a strong focus on pre-order and collection services. The four stores include two brand new stores and locations in Balham and Stevenage and two existing sites, Reigate and Brighton Freshfields, which have been refitted into the new format.

These stores are designed to support a more accessible customer experience, by customers ordering online for a click and collect service or arranging a delivery straight to site. Decorators can also use in-store digital screens to browse the range and find out more about the products on offer.

Each store will include:
• A trade counter-style layout, with no traditional shopfloor
• A carefully thought out range of essential products
• Digital browsing terminals for key product and service information
• Internal collection lockers to support seamless pick-up

Sarah Atkins, managing director at Dulux Decorator Centre, said, “We understand that decorator needs are constantly evolving. In times like these, they need a partner they can rely on for speed, reliability and ease. Our new store format is about providing faster, more flexible access to products, particularly in town centre locations where accessibility and on-site parking are more limited. By offering the same tailored service with added convenience, we’re helping our customers spend less time picking up supplies, and more time doing what they do best.

“It was JP McDougall’s philosophy 130 years ago to ensure that the business was centred around people, and this is still the foundation of Dulux Decorator Centre today and in the future. Customer feedback plays a key role in shaping Dulux Decorator Centre’s network and ensuring it remains aligned with customer needs to help decorating businesses thrive.”