Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
DAB Pumps has marked its 50th anniversary, hosting Pop the Future!, an event in Italy that celebrated the company’s past while setting out its ambitions for the decades ahead.
Central to the celebrations was the unveiling of DAB’s new brand payoff: “making water easy.” Those three words sum up the manufacturer’s philosophy – taking complex water management challenges and making them simple, efficient and reliable for professionals and homeowners alike.
Guests also got a glimpse of what’s next with the reveal of EsyBox Pop, DAB’s latest home pressurisation system.
There was also a moment of reflection on the company’s heritage, with special addresses from Poul Due Jensen and Sandro Stramare. Both paid tribute to the DAB People – the driving force behind the brand’s success – whose passion and dedication have shaped the company’s story and continue to define its future.
