South West-based e-commerce merchant CMOStores.com has expanded its senior team with the appointment of Alan Edmondson as customer experience director.
Edmondson, has joined the building products and DIY retailer as it looks to cement its ambitious growth plans following a successful year in 2020, which saw the group acquire Ipswich-based Total Tiles.
In the newly-created role, Edmondson will act as the voice of authority on CMO’s customers, taking ultimate responsibility for customer advocacy within the group.
He has had a successful career spanning customer experience, retail and digital across Europe and the wider construction materials sector.