Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
British Gypsum is one of the UK’s leading business brands, according to business professionals and the organisation, Superbrands UK.
The company is one of only eight heavyside construction materials suppliers to make the sixth annual Top 500 list of Business Superbrands, alongside other companies such as Google, British Airways and Pilkington.
The company was chosen in a four-stage selection process, including review by the Business Superbrands Council and a YouGov survey of 1500 individual business professionals, who judged the brand against a number of key business criteria.
Each brand was judged for its association with quality products and services, the reliability and consistency with which it delivers against promises and maintains customer service standards; and the uniqueness and personality of its brand, which differentiates it from competitors in the marketplace.
British Gypsum ranked 325th in its first ever entry in the top 500.
British Gypsum Marketing Director, Adam Richold believes the companies focus on the customer is what has paid dividends: “At the end of the day, it is all down to the customer experience,” he says. “And our ongoing focus on continuously improving customer satisfaction will further reinforce our brand strength going forward.”
