Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Bradstone announced significant investment in a multi-media consumer strategy at its second national conference for Bradstone Assured installers at Mallory Park racing circuit in Leicestershire last week.
Around a third of the registered Bradstone Assured professional landscapers attended the conference on Friday 23rd January at the motor race circuit, where Bradstone unveiled its marketing plans for 2015 including significant investment in brand awareness, consumer facing marketing platforms, customer loyalty programmes and its Bradstone Assured installer scheme.
Toby Stuart-Jervis, commercial director, for Bradstone, said he was delighted to bring together so many Bradstone Assured installers to network with the Bradstone team and hear about the company’s marketing plans and additional support available this year.
He said: “2015 will see Bradstone move towards a more end-user led branding and pull through strategy to deliver maximum support for our merchant partners and installers. This includes a heavyweight programme of consumer PR activity, including not only traditional media/ online channels, but a comprehensive multi-media digital, social and product placement strategy too. A new Bradstone website, with web responsive design, will also launch in the spring.”
Bradstone unveiled its new products for the year, which includes Mode, a new porcelain paving range, offering a state of the art design choice for consumers looking for the most contemporary of outdoor spaces.
“The recent launch of our new market leading ten year product and five year workmanship guarantee, designed to both provide further support for our installers to secure new business as well as product pull through for our merchant partners, was also a hot topic,” added Stuart-Jervis.
